We’ve talked to Luuk Brinkman, head of Digital Marketing at BSH Group in the Netherlands. He told us everything there is to know about Bosch, their views on innovation and the target group. We also talked with Maurice, he works at Media Markt and sells Bosch products on a daily basis. He knows everything there is to know about consumers’ wishes when buying household products. Fabienne is a typical quality passionate, she fits the target group perfectly. We talked to her about her household and family. Last but not least, we got a tour of Bosch’s showroom.
Listen to the podcast here!